The table in this file will need to be printed landscape.

	Water UK	DETR	DWI	EA	ONCC
Fieldwork dates	10 February to 22 March 1998	9 February to 1 March 1998	27 to 31 March 1998 NB: BBC Water Week	6 to 30 October 1997	23 March to 6 April 1998 NB: BBC Water Week
Sample size	2094	2105	1872	2489	48
Methodology	In-home computer aided	In-home, computer aided Simalto technique	In-home computer aided	Telephone interviewing	In home, depth interviews
Scope	Water/sewerage customers	Water/sewerage customers	Water/sewerage customers	Water/sewerage customers	Low income customers
Regional breakdowns possible?	Between 4 regions: Wales/South West Midlands & East Anglia London & South North	Yes: by water company	Yes: by TV regions	Yes: by water supply area	Not applicable
Objectives:	"Identifying customers' needs and their priorities. Identifying customers' willingness to pay for improvements. Providing convincing evidence to third parties of customers' needs and views."	"To provide information via a representative public survey on public perceptions and attitudes to, and preparedness to pay for environmental improvements."	"To explore whether customers regard drinking water quality as a cause for concern and if so which aspects are of concern and whether these concerns can be prioritised."	To collect views on: * the balance between the importance of customer services, returns to shareholders, customers bills and the environment, * attitudes to business ethics and a responsible society * perceptions of whether water companies are concerned about, or are working to improve the environment * customer attitudes to water conservation, the general environment, environmental protection and priorities for environmental expenditure *customers willingness to pay for environmental improvements."	"To identify the significance of the amount for the water and sewerage bill within the overall budget for low income households."

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