
Subscribed demand tariffs
If you are able to forecast your maximum daily demand for water, you may benefit from opting for a subscribed demand tariffs. These tariffs provide customers with a strong incentive to manage their peak demands.
How the tariffs work
If you opt for this type of tariff you need to notify your water company of your likely maximum daily demand before the start of the charging year.
A subscribed demand tariff usually consists of:
- an annual maximum demand charge (in £ per megalitre per day), which is based on your maximum daily demand
- a usage rate (pence per cubic metre), which is applied to the amount of water you use each day up to amount that you have notified as your maximum daily demand
- a penalty rate (pence per cubic metre), which is applied to any water you use in a day which is above your notified maximum daily demand
You can talk to your supplier about likely future demand. The companies have found this dialogue with large users about water use and the potential for water conservation useful.
Companies that offer this tariff
The following companies offer subscribed demand tariffs:
- Anglian Water
- South East Water
- South Staffordshire Water
Your can find out more in your company’s charges scheme.

