Spark innovation

Innovation is critical if the water sector is to meet the range of challenges it faces, including:

  • long-term resilience
  • affordability
  • customer service

Our strategy is to inform, enable and incentivise water companies to fully embrace innovation for the benefit of customers and the environment.

Our innovation campaign

During February 2018 we are running a campaign to encourage discussion throughout the sector about the benefits that innovation can bring for customers, the environment and wider society.

We are asking experts and professionals from a wide range of sectors and industries to share their experience and knowledge, and provide inspiration as the water sector thinks about the possibilities.

Tune in

Each week, we will release a video programme covering different innovation themes which will include interviews with a range of organisations  - such as Microsoft, BT and the British Library – asking them how they encourage innovation. You can view these below.


Each week, Senior Director John Russell reflects on the week in his blog series. Read them below:

We will also have a live Periscope each week with our presenters and special guests, which you can see below. Join us on Twitter at 12.30pm on Friday 2 March for this week's Periscope.

What to expect from Spark!

Finding the Spark: Why innovate?

Creating the Spark: A culture of innovation

Making Sparks fly: Why collaborate to innovate?

Sparking change: Don’t wait, innovate!


Please follow our campaign on:  

Sign up for our Spark! enewsletter. You’re one click away from sparking innovation. 


Get involved by telling us about your innovative solutions on our social media channels using #SparkInnovation.


This innovation campaign is intended to inspire the water sector and provide a platform for the sharing of ideas. The content is not an endorsement of any organisation, product, service, or approach. Nor should it be viewed as Ofwat guidance or policy, or in any way as indicative of any future decisions in the 2019 price review or otherwise.


All content produced by Ofwat is subject to crown copyright and licensed under the terms of the Open Government Licence v3.0, which can be viewed here. For any content used or cited here and produced other than by Ofwat, contact the copyright owner.